Corporate Citizenship International is an innovative consultant practice that helps companies maximize their opportunities in emerging markets.

By providing practical solutions to the contemporary problems facing industry related to globalization, sustainability practices, and corporate accountability, CCI facilitates measurable success by connecting western based companies with valuable options to take greater advantage of local markets.

The vision for CCI was born from decades of field experience that took its founder, Kim Veness across much of the developing world. Working in grassroots level sustainability programs with indigenous peoples around the world, and watching their interactions with western business interests, a vision was conceived – to use the emerging marketplace as a driver for sustainable social development while creating profits for business.

Veness’ has proven that industry can be the foundation of sustainable development within a community wherever it may be. Companies are learning that they are uniquely positioned to contribute substantially to the better management of social issues through their core business competencies. Markets and access to opportunity make things happen.

Today, more than ever before, emerging markets offer tremendous profit potential, but at the same time your company can face debilitating obstacles like the lack of social equity and cultural understanding, brand recognition and even inappropriate products that can all seriously affect your market entry strategies and business results. These dynamic markets also present us with non-traditional user behavior - thus the need to modify products and services to suit consumer needs. However, the capacity of these developing economies to absorb new technologies is greater now than it has ever been due to the continuing rise of educational levels and to the increase of younger and more adaptable populations. Many developing countries are also better integrated than ever before into the advanced science and engineering education systems of the most technologically-dynamic countries. The proportion of worldwide technology expenditures by emerging-market countries is steadily increasing relative to mature markets. The ten largest emerging markets are expected to spend $558 billion on IT and telecommunications alone in 2009!

The potential is all there and the risk can be managed effectively. Let the experts at CCI help your company make the most of these opportunities.